News Why do so many features get announced before they are ready?

[AC News]

Companies love to tell us what's coming later when they show us what we can buy today.

Why do so many features get announced before they are ready? : Read more

 

[Gregory McDaniel]

Two weeks and nobody's said it? Okay: Android Central is part of the problem. You're amplifying these announcements and in many cases the direct messenger. These decisions *are* yours, Jerry, Senior Editor, to make. I understand you're also in a competitive business, but articles "based of [sic] what a product can do right now" are what's useful to me--reviews after general availability has propagated.

 

[SeeBeeEss]

Why do so many features get announced before they are ready? : Read more

Perhaps it is because manufacturers know that the modern consumer has the attention span of a squirrel. If they're not constantly throwing nuts our way, our eyes may be distracted to some other nut (or maybe even Apple) tree.