- Oct 11, 2009
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Yes I remember all that, part of that was a hardware push, but it has been implied that the lifecycle of cell phones or upgrade cycle is much faster than computer hardware.
It is expected that most people upgrade their phones every 2 years because of the offers made by carriers. My macbook died after 4.5 years of use. And after upgrading to a SSD in the machine its performance was more than acceptable.
You really don't have that option with phones even though we are reaching a point where gains are marginal in relation to software versus hardware in smartphones.
The problem is that people are still buying the iPhone 4, and two years from now will be buying the iPhone 5c as the cheap upgrade. I was baffled when I found out the 5c had the old (but capable) CPU, just for this reason.
This is what Apple has to prevent. IMO the best way to prevent it would be to tell people that the 5s runs a newer and better version, and give them incentive to upgrade. You know the difference. I know the difference. The average consumer will buy the line that they are "the same".