What I like about it is that it really engrosses you in getting to use it and helps pave the way for the next level (not everybody's going out and getting an oculus rift).
When we had the Moto X and those little animated cartoons were out, my son was enrapt; how he could run around and turn and the environment worked with him. So much better than a static sitting position with only thumbs a'twiddlin'.
Personally I have a G3 already, so I'd be happy just winning the VR visors.