So I was at Target and just happened to take a look at the iPhones on display. While looking at the display I saw that is looks much more cleaner, whites are so white, that it made my note 9 look yellowish. The screen looks so much brighter than the 9 with my lighting all the way up. By no means, I'm not an iPhone fan, but I got a little envious on how much nicer their screens look. I tried messing around with the display settings but I couldn't get it to look as white. Any input?