In essence this is a rhetorical question posed to hopefully catch the attention of some lone Googler who happens to hit this in a Google search and bring it to the attention of Google's leadership. Somebody on the Nexus project who will look and say "Wow, we had the attention of the world and missed a huge opportunity at changing the way top of the line products are brought to the marketplace and how carriers hold their customer's hostage in contracts to get a good device." And then go back to the drawing board and re-define how they launch products in the future and how they service their customers.
Let me float a crude but, in my view, plausible hypothesis: Google just doesn't really care about your customer experience. Why? Simply put, i think they can afford not to care.
Quoting these together because they're of a piece. First, we do have a lone Googler - ziptied - who has provided some slivers of insight as to what's happening inside the Googleplex but whether he's conveying messages from here amongst the rabble back up the mountain is unknown. He started a thread saying that Big G would be sending out surveys asking our thoughts of how our experience with the Play store were, but did anyone actually receive these surveys or is this yet another botch on Google's part?
What makes this pooch screw worse than the Nexus 7 launch is that over the intervening several months, it appears that absolutely nothing was learn from and improved upon. There is clearly a design side at Google which has taken pride in crafting the Nexus 4/10, but their hard work has been squandered by an utter catastrophe of poor planning, execution, follow-up and communication. Short of being given out in goodie bags at a Nazi-Klan-Nickleback fan convention, it's hard to image how much worse things could've been mishandled. The excitement at the the announcement followed by gobbling down the reviews and pondering their meaning while awaiting to see for ourselves has been replaced with the frustrations of not knowing WTFF is going on and seeing multiple reports of problems with the initial shipments. We're 10 days into this fog bank and there's little sign of clarity yet.
Google Play CSRs can't give a straight answer because they don't know anything. In my experience trying to get my Nexus 7 replaced for a clearly defective screen - it should've never made it into a box at the ASUS plant, so it's on them - I had to hold for over 45 minutes each time and when I was finally talking to someone, they were unfailingly polite, sympathetic, and completely useless at getting anything done. Again, this is the fault of the system they're working within; no one is in charge who is capable of setting up a proper e-tail operation and then follow things through.
This leads to Ken's question of whether Google knows how badly they're blowing it. I suspect that the people who care the most - the developers - are painfully aware at how orphaned their creations have been in the marketplace, but the people who are screwing up in the Play aren't or don't see the problem as acutely as necessary. It's not apathy which leads to the appearance of not caring, it's an inability to see the Big Picture of how little failures here and there start to fracture the overall image of a company. Look at the damage Apple has done to themselves in just a year after Steve Jobs died: Lackluster me-too products like the iPhone 5 and the iPad Mini; stupid adverts with celebs acting as if Siri was their only friend; an upgrade to iOS with less functionality than its predecessor and broken Maps because they chose to throw away a perfectly-working map app in favor of pushing out a broken alpha of an app. (Jobs would NEVER have let Maps ship in this state.) Apple's stock price is sliding because their inability to genuinely innovate is catching up to them without the bamboozle fu of Jobs to run the Reality Distortion Field generators.
I think a lot of the problem is that Google doesn't appear to know where Nexus fits into their overall scheme of things and the complexity of manufacturing and distribution physical goods is a different thing than coming up with a virtual service or site which can appear and disappear with a few key taps. Tap-tap-bleep-Google Wave is there. Tap-tap-bloop-now Wave is gone. Ordering up 500,000 phones at a cost of $125 million (or whatever; just making up #s) and getting them sent from Korea to be then sold through your own online store and then shipped out is a massive undertaking akin to being someone who makes good cookies for their family deciding to go nationwide and put them in every supermarket in the country.
There were bound to be hiccups - perhaps Google genuinely didn't realize how many people were eager to snap this up and got caught short - but all the snafus and delays would be mitigated greatly if Google had a public face, a spokesman, whose job it was to interface with the world as to what's going on. Larry and Sergei aren't going to be handling this personally, but someone should. Xbox has Major Nelson; even some people who wrote Steve Jobs directly got a reply; but a public face providing updates would help because every day the customers who've been kicking down Google's door begging to exchange money for a phone are left in the dark is another day of bad will and bad feelings. I have a saying -
"It can take a lot of money to get people to like you, but they will hate you for free." - which describes how all the advertising and good products in the world can be mooted by a crappy shopping experience.
With the instantaneous nature of social networking and the power of influencers, this will rapidly turn into a toxic level of bad PR for Nexus, Play, and Google. What makes this doubly bad for Google is that the prime audience for these unlocked uber-phones are the loudest and proudest evangelists who would force-multiply the message of Nexus and thus Google's excellence. We would've shown them off and preached the gospel of choice and freedom from carrier contracts, but it's awfully hard to do that when we can't get our fraking paws on the phones, the buying experience is brutal and we'd never send people we care about to the killing fields of Play. Who is going to show off their Nexus - if and when they get it - and tell people where to get it while being honest that it will probably be the worst buying experience they'll ever have?
One of the most brilliant things Amazon did to get their PC games digital download service rolling was to assign a guy named Tony to live at Cheap Ass Gamers to interface with their community. He runs a thread announcing the current sale, teasing upcoming deals (which has the effect of freezing people from wandering off to Steam now because next week will save $), answering questions from the users and taking deals to management to see if they can be matched. After a year, Steam's sales don't seem as good and people are handing their money over to Amazon, usually for keys which unlock on Steam, meaning Steam gets to burn the bandwidth supplying the content without making the money from selling the games. It's ironic that Amazon is succeeding in the opposite manner Google is failing because Amazon has always shipped physical products and was new to digital sales and was moving into territory owned by Steam and others, but they've done well. Google should study what good customer relations looks like.
I've had my Straight Talk SIM sitting here for one full week already because I was naive enough to believe Google when they said it'd ship on Nov. 15. We are already into the 2nd week of their meek "within three weeks" promise of delivery and all we have left to do is wait and start threads like this wondering the Googs have forsaken us, their most devoted fans. Soon, the question isn't going to be whether Google cares but we care? How many more chances are we supposed to give Google when they literally cannot deliver their products? I don't mean in the sense that Google TV hasn't panned out in the 2-1/2 years since it was unveiled, but deliver something that we can hold that's allegedly in existence and for sale.