As someone who is libertarian by nature, I don't give an asterisk-laden curse word what anyone else does or uses. However, this is a public forum and so public comment is implied, therefore I can and do give mine.
I've been a technology enthusiast since the 1980s, which means a few things:
1. I'm probably older than most folks here;
2. I've been into technology longer than most folks here;
3. I've been around long enough to have lived through much of the history that's led to this point;
4. I've been around when you HAD to be self-sufficient or you were just plain screwed.
Back in the day, Apple was a really great company. There really wasn't anything else out there like the Mac. Even when Steve Jobs had come back, for a while they were still a really good company. However, lots of dubious stuff has happened since. So, I object to living in the iOS/Mac OS X/iCloud/etc. ecosystem for those reasons. However, apart from that, because I am a very self-sufficient and knowledgeable person, I don't really need what they offer for purposes of backing up my data or making it available to myself on whatever device I want to. Whether it is data organization or compatibility, it's my responsibility to be knowledgeable in such matters and take care of it, which I have done and continue to do. So, what do I need lots of specialized software -- that it also utilizes vendor lock-in techniques is just icing on the cake -- to do this for me?
I'm not, in the modern parlance, a particularly heaver consumer of media. I watch Netflix sometimes, and I have already ripped, transcoded, and backed up my own CDs and DVDs. Anything I watch gets watched either on my laptop or my phone. That's it. I don't own any modern media devices -- TVs, DVRs, network-based sound systems, etc. -- and have no desire to do so. But even if I did, Sonos and Logitech and the rest generally offer products which can and do function independent of the reach of the long arm of Apple.