I'm surprised how WRONG so many people, including the AC podcast guys when it was first announced, got that first marketing ploy.
You didn't smash your phone for a chance to win a OPO, you entered a contest for a chance to win a phone, which if selected would require you to smash your old phone on video and allow One to use it in their Smash The Past add campaign.
Those who actually read the entry forms would know they specifically said don't smash your phone until notified you were a winner. I guess the masses just couldn't grasp that fine point.
The contest seemed reasonable to me, but I had eligible phones laying around that are never touched, so I wouldn't have missed one of them. It would have been fun to see the creative ways people came up with to smash their phone. My plan was to use a bench vise for a slow crush.