Your point is taken, but I think you miss the larger picture. The issue is general advertising that creates interest in the public. That comes from a steady dose of advertising to get the product entrenched in the public mind. No company can thrive without a healthy dose of marketing. People don't pay bills on phones they don't know or care about. HTC launched a huge ad campaign ahead of the OG Evo. If you owned a tv set in this country, you knew what an Evo was. The resulting financials speak for themselves. Right now Samsung is making sure everyone with a tv will know what a Galaxy S3 is. Do I even need to mention the first iPhone ad?
You don't promote your product, you dig its grave.
In terms of the Evo in the states, HTC has already grabbed the shovel.
HTC is advertising the One series. Makes sense since they have the One X on AT&T and the One S on T-Mobile. Instead of taking the One X, Sprint made the decision to turn the One X into the EVO 4G LTE.
Also, IMO it doesn't make sense for HTC and Sprint to put a huge advertising campaign behind any Sprint LTE phone when their network just isn't ready.
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