You're right, that's definitely misleading. In fact, I had to "educate" a very nice Best Buy employee not long after the phone's debut. He saw me looking at the Pixel on display and started telling me about it. I didn't want to waste his time, so I explained I was just browsing while I waited for my daughter, and I added that I already had the Pixel XL. He showed interest, so I brought out the phone, showed him some pictures I had taken, etc. He was impressed, and said he'd really like to have a Pixel but he didn't want to switch to Verizon. I explained how he didn't have to use Verizon as his carrier if he didn't want to, that "exclusive" in this case really didn't mean exclusive. He was grinning from ear to ear by the time I finished explaining.