...was the presentation itself. This is where I, reluctantly, have to concede that no one can touch Apple.
I tuned in hoping to watch a smooth, well thought out presentation. For a big device, and more importantly a brand new iteration of Android, I expected a lot. Maybe too much.
Instead, what I saw was more like a poorly put together high school group project. Firstly, not one of presenters showed any ability work a crowd or display a shred of charisma. They were hesitant, awkward, and seemed to be figuring it out as they went along. The way they continuously "passed the baton" to each other only made things worse. Especially after they started it out with a very well-edited video/commercial, the rest of the presentation seemed especially poor in contrast.
Secondly, and maybe even more importantly, was the venue choice. Tune in to an Apple release - it's a huge, grand auditorium with a massive screen and stage. Like them or not, they really sell you on what they're releasing. Last night looked like an over-packed hotel ballroom with a bed-sheet projector set up. At least from the web feed, it looked sloppy, dull, and uninspired. Was no larger room in Hong Kong available? Did Andy Rubin not want to foot the bill for a nicer place?
This is not to say I'm not happy with the phone. I am, and will likely be buying it day one. But presentations like we saw last night, in my opinion, are a reason, justifiably or not, that put the marketability of Google a step behind Apple.
I tuned in hoping to watch a smooth, well thought out presentation. For a big device, and more importantly a brand new iteration of Android, I expected a lot. Maybe too much.
Instead, what I saw was more like a poorly put together high school group project. Firstly, not one of presenters showed any ability work a crowd or display a shred of charisma. They were hesitant, awkward, and seemed to be figuring it out as they went along. The way they continuously "passed the baton" to each other only made things worse. Especially after they started it out with a very well-edited video/commercial, the rest of the presentation seemed especially poor in contrast.
Secondly, and maybe even more importantly, was the venue choice. Tune in to an Apple release - it's a huge, grand auditorium with a massive screen and stage. Like them or not, they really sell you on what they're releasing. Last night looked like an over-packed hotel ballroom with a bed-sheet projector set up. At least from the web feed, it looked sloppy, dull, and uninspired. Was no larger room in Hong Kong available? Did Andy Rubin not want to foot the bill for a nicer place?
This is not to say I'm not happy with the phone. I am, and will likely be buying it day one. But presentations like we saw last night, in my opinion, are a reason, justifiably or not, that put the marketability of Google a step behind Apple.
Facebook
Twitter
Instagram