Absolutely Apple will kill on the recent sequence of events.
After using iPhones since the 3G I switched to Android recently for a Note 7 since we were adding a line for my wife on AT&T, and it was an S7 BOGO if I exercised my available upgrade. I didn't walk into the store expecting to get a new phone, and certainly not a Samsung. I was going to stick with my 6+ until the iPhone 8 came out next year, but the BOGO was too much free stuff (256GB microSD arrives today, I think) to pass up for a year with Android to see how it goes.
Of course I've now had to exchange my Note 7 in for the S7e and await the device I wanted at some unknown future date, amounting to way more than $25 worth of hassle IMO.
Android does some things that iOS doesn't, but I don't get the religious affiliations to either ecosystem. They both have their plusses and minuses, but obviously I picked the wrong device to try out for Android, lol. The Apple ecosystem presents a smoother, cleaner experience, while Android offers ultimate customization and personalization. I'd love to see a hybrid of both that performs like iOS but offers Android's customization.
Many crossover buyers will not be so willing to stick with the Note 7 and will fly back to the iPhone 7+. Just my opinion...