JHBThree
Well-known member
Have you read the book about Steve Jobs' by Walter Isaacson? Apple DOES think they're the most innovative company in the history of the world. And they desperately want the consumer to feel the same way. You might not have heard them use those phrases in the keynote on those specific features, but to honestly believe they don't think those things would be to ignore facts. Unless of course Steve Jobs and Jony Ive were liars in their interviews for that book. OR if they were grossly misquoted or what they said was taken out of context.
Welcome to marketing 101. In case you hadn't noticed, that book was a marketing vehicle for apple. There is also the fact that apple DOES innovate, and has an extensive history of doing so. I mean, for gods sake, computers as we know them would not exist were it not for them. That's where that attitude comes from.