Marketing, specs, innovations and it's just plain cool looking. Not to mention all the trouble verzion and motorola are going through to help push it out there, with the twitter scavenger hunt.
Been desperately trying to find a way to get the girl an android phone. I absolutely adore my droid, and while I may steal the x and play around with it, I want to pass the little green guy onto the person who makes my life wonderful. Her family can't afford to get a phone right now, but I'd be able to talk them into a data plan if I give them something worth using.