Apple was nearly broke and out of business. Steve Jobs cut charitable efforts significantly - a move that most others in his position would have made.
Now as they clawed their way back, do I think they could have done more? Yes. But business is business. Were shareholders clamoring for Apple to give back more?
And yes I say "more" because Apple did not completely end their charitable efforts.
project(RED), anyone?
Now some will say that Apple only backed project(RED) so Bono would back iPod and iTunes - but it's still a charity.
Also, hasn't Tim Cook brought back corporate donations for charitable causes?
And can you name charitable causes the Android OEMs donate to? Sponsoring artistic and sporting events is just marketing.
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Seems to me Tim Cook is doing quite a few things that Steve Jobs would've never done.
That in and of itself is a good thing to me.