This is the first step in opening the door for future "Active" branded products. By limiting the Active to an AT&T exclusive, I feel that there were a ton of smartphone users missing out.
Curved screens aren't for everyone and maybe this has been realized. But there are plenty of active people that want the durability in a Samsung branded device. Just like the Note Line is available to many, the Active should be as well.
What are some ideas to turn it more into a line, instead of just a device.
Obviously, the S3 Frontier comes to mind when thinking of a device that goes best with the S8 Active.
Perhaps a more rugged Gear360, a rugged portable battery pack, portable speaker.