- Oct 28, 2015
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That's my opinion. Samsung has teased starting their own phone operating system several times, always to stay with Android. Samsung is the giant market leader in sales, over 20% each quarter worldwide. Apple usually 10-14%.
If Google introduces a killer phone that crushes Samsung in hardware, Samsung would simply launch their own OS and kill off Android. Android would be left with LG and Motorola. Samsung would probably switch browsers too, further hurting Google.
There is obviously some agreement between Google and Samsung, that the Pixels will stay a year or two behind Samsung in hardware, and simply compete with their camera software.
Btw, I know Microsoft tried this and failed, but they didn't have brand loyalty, hardware infrastructure, production facilities, or experience to do it right, nor the existing market reach into every major retail store.
If Google introduces a killer phone that crushes Samsung in hardware, Samsung would simply launch their own OS and kill off Android. Android would be left with LG and Motorola. Samsung would probably switch browsers too, further hurting Google.
There is obviously some agreement between Google and Samsung, that the Pixels will stay a year or two behind Samsung in hardware, and simply compete with their camera software.
Btw, I know Microsoft tried this and failed, but they didn't have brand loyalty, hardware infrastructure, production facilities, or experience to do it right, nor the existing market reach into every major retail store.