Right. I agree that a phone can be good or bad for a variety of metrics, but the points listed in the link dont address most of the top concerns in devices. A big battery isn't necessarily the same as good battery life and screen quality, quality of software and security are huge with many consumers and not mentioned. They make a fantastic pitch that they crammed some features into a device priced well under some others with similar features, but there's nothing there that tells me how well they executed on delivering a good software and performance experience.