Like I said, see ya. That is my point exactly. However, don't be surprised to see more and more of this. People spend more time on their phone than they do talking to actual live people. The cell phone and all the technology that comes with it is becoming a boon for advertisers. The revenue that can be generated thru it is going to become more and more tempting for manufacturers and carriers.
You wanna bet HTC does a reverse course and doesn't roll this out globally after the "pilot" phase. Besides they won't generate much revenue if their is an opt-out option. Which almost every user will select when given the option.