- Nov 16, 2010
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https://www.cnet.com/news/motorola-phones-moto-z-motomods-mission-lenovo-mwc-2017/
He plans to reinvigorate the staid brand with its most forward-looking product: the Moto Z, a phone that embraces a modular concept with swappable Moto Mods that let users add capabilities like a projector or extra battery. He vowed to expand distribution, meaning the Moto Z will come to more carriers in the US.
"The Mod system is definitely a differentiator, but to reach a larger customer base, Mods cannot be the primary reason to buy," said Avi Greengart, an analyst at Current Analysis.
Being able to buy the phone helps. De Lencquesaing vowed to expand distribution, which means its flagship phone won't just be sold at Verizon. He also promised to a lot louder.
"We're spending a fair bit of money branding ourselves," he said. When asked how much, he replied, "More than enough."