The more tech savvy, which is what we usually have on forums like this, frequently miss the significant draw of iOS- It just works. Well. This may not seem like much to us who like flexibility and can figure out different nuances easily, but this isn't the majority. People want it working yesterday, and they want it to work without having to read a manual, or get support, and damn sure don't want to have to have to contact a developer. I own and love both formats but as staunch Android supporters, many have lost sight of how much more intuitive iOS still is. You don't have a Settings option in one app where another is using a Menu key. You don't have 47 sources and apps to play your music from. Its seemless and say what you will about an open OS and all the potential it brings, but just like in the workplace, too many hands in the operation can and often leads to confusion. We all love this aspect of choice that Android gives us, but that's not for everyone.