You can change colors for different people, so the texts from daughter #1 have a purple theme (her favorite color) and the text from daughter #2 have a pink there (her favorite color). You can make threads private (like from a significant other, so if one of the kids picks up the phone and starts browsing through your text messages, they can't see the private threads without a password or without the proper fingerprint scanned), or archive them, or create a "folder" structure to organize the threads better. And probably other features that I haven't discovered yet.