I have used Android since the Nexus 5 days and have had the Nexus 5x, Galaxy S6, S7, E7 Edge, S8, Pixel 2 and now the Galaxy S9. I pre-ordered the iPhone Xs. I've grown tired of Google's data-gathering and monetising shenanigans and decided I am prepared to pay more in order to remove myself from the Google ecosystem. I'm under no illusions that Apple doesn't gather data too, but I am more confident of its privacy and security policies and know that my data profile won't be used for all manner of commercial purposes. I also highly rate Apple's support systems, knowing I can walk into a local Apple Store and have any phone issues resolved one way or another. You do pay more, but I believe you get more in return.