Personally I have hated Motorola phones.  Their camera quality has lagged far behind, and the build quality.....I just don't see it.  My wife's D2 has been a POS from Day 1.  Can't wait to upgrade it for her.  Not this phone definitely is eye candy.  However, with ICS about to launch on the Nexus, I just don't know why I would go with this.  It does look awesome.....but so did the original razr at the time compared to other cell phones.  Turns out it was a big POS.  
Reading where they said moto haters might like this, well I'll keep an open mind, but a non removable battery?  I'm sure that's how they get it so thin, but even though my brother's iphone 4 surprises my Dinc in battery life, his still can't make it through a whole day with heavy use. Even if it does, or you need to be out late, you have to tether to a power cord.  Sometimes that's just not an option.  I need to have that extra battery for just in case moments.
It's nice to see something better from MOTO come along, but I still will hold out for the Nexus.