You're 100% right about that, the media acts like Apple invented sliced bread, year after year. I'm not a blind loyalist to anybody or anything, and that most certainly includes Apple. I love my Macbook Pro, my iPad Mini, my previous iPhones, and I fully expect to love my iPhone 6 Plus. I'm very excited about the extra screen real estate, but who do I have to thank for that? Samsung. Had they not created the Note and gotten a large segment of the market comfortable with using a phablet, Apple surely wouldn't be offering a 5.5" phone. They also didn't create NFC payments, that's been around for years, but it appears that Apple's involvement is really pushing retailers to adopt the technology, which is a win for us all. Apple Pay is also very appealing in that it provides an extra layer of security by never giving the store your credit card information (they also don't keep it themselves, nor do they know what you bought, where you bought it, or how much you paid for it).
All this competition just makes it better and better for the consumers. Whether you buy the Galaxy S5, iPhone 6, Note 4, or iPhone 6 Plus, all that matters is that you're happy with your investment; and if you're not, keep searching until you find something that you are happy with, because there are countless options available these days.
Likewise. But out of curiosity, what made you dislike the iPhone 5S? Was it the small stature, lack of customization, or something else?