My wife's Moto X was just stolen yesterday and I had to use the money I'd set aside to upgrade from my Nexus 4 to get her a new HTC One M8. Plus, I love to support companies that put out quality products at low prices. OnePlus One's invite system sucks, but it's nice to see a company who isn't trying to gouge every single cent from consumers. It's an awesome phone and would be awesome to be in the exclusive club of owners.