I was trying to stay out of this one but comments like this one remind me why I appreciate what HTC has been doing.
I remember last years HTC One X/S announcement, their video footage describing the very meaning of their product, manufacturing process, and attention to details. I remember how excited I was to check it out, but waited for expected Samsung's SGS3 announcement weeks away. And the announcement came...
I remember watching Samsung's live keynote, and wondering if it was a joke? Everything about that keynote was weird, off, screaming lack of creativity. It felt forced, poorly rehearsed. Especially after witnessing simplistic HTC's event weeks prior introducing their beautifully designed products. But right away I could tell that Samsung doesn't care about throwing their money left and right for their marketing... That stage was so unnecessary huge that it reminded me of propaganda from communist Soviet, or WWII German era... Their product was clearly not nearly as special as they were trying to make it look like.
Fast forward to fall of 2012, and Samsung's GS3 has been introduced on every single operator globally, their ads are still airing on our networks, and most americans think that's the best Android phone ever created. HTC completely failed to invest and market their brand, their superior One X hardware was released on only one US carrier, average americans don't even remember or care about HTC brand. They have been forgotten. HTC has been doing so poorly that they've completely removed themselves from Korean market, unable to compete.
Samsung completely dominated the Android market by sheer brute force of their advertising $$$, and by building a product that undoubtedly brings them higher margin than HTC, since they've used much cheaper materials, off the shelf battery, etc...
Lets just hope and pray that HTC comes back and reinstates themselves as a strong number 2 competitor, since at this point there is only Samsung, and the "rest" in Android market. Competing is the only way innovate.