Value pack.

[mgbosshogg]

Unclear if it's the free promotional pack or at cost. If it's the pre order pack, it's pretty good with the BT 'phones, case and car charger.

 

[Nakrohtap]

I would guess it's the promotional pack. The only time I've seen those is on some of the more popular YouTube unboxing video that are sent directly from Samsung. I know you can purchase them as well for a premium.
I'm only worried about getting the headphones if I do pre-order.