- Jan 24, 2011
- 202
- 13
- 0
It's time you start to differentiate yourself.
It's time you started acting like the biggest and best provider.
It's time you stop following what the other carriers are doing and start paving the way.
Phones are not the differentiator for providers any longer. The come out too quickly and are constantly changing to make one provider the best device carrier.
Network coverage is also going to become a non-factor as other carriers expand their coverage both in voice and more importantly in data.
If you do not differentiate yourself you will become a ho hum carrier. You will become part of the pack.
To differntiate you have to innovate. Any long term powerhouse company knows this and adhere's to this. The not only differntiate in service but also price.
Offer robust plans that cater to the family and/or cater to the individual.
Don't just deliver software updates but deliver them early! If you are the biggest and best network you need to prove it. Not with just the release of a phone but with your day to day operations. There are thousands of people that work hard in your company to deliver a service to us the customers. Their efforts are thwarted by marketing and management by assuming you know what is best. Stop reacting to the competition but make your competition react to you.The face of your company is the service, not press releases, not nifty commercials and not the executives.
Your service is not cheap, and many families pay a premium to stay in touch with mobile devices. Plans cost as much as a car payment or school loan. If you do not do as written above you will still be in business. You will still make tons of money, but you will contribute and actually promote an attitude that allows people to leave when their contract is up. Worse off, you may allow your competitor to do what you don't and in the end you only have yourself to blame.
It's time you started acting like the biggest and best provider.
It's time you stop following what the other carriers are doing and start paving the way.
Phones are not the differentiator for providers any longer. The come out too quickly and are constantly changing to make one provider the best device carrier.
Network coverage is also going to become a non-factor as other carriers expand their coverage both in voice and more importantly in data.
If you do not differentiate yourself you will become a ho hum carrier. You will become part of the pack.
To differntiate you have to innovate. Any long term powerhouse company knows this and adhere's to this. The not only differntiate in service but also price.
Offer robust plans that cater to the family and/or cater to the individual.
Don't just deliver software updates but deliver them early! If you are the biggest and best network you need to prove it. Not with just the release of a phone but with your day to day operations. There are thousands of people that work hard in your company to deliver a service to us the customers. Their efforts are thwarted by marketing and management by assuming you know what is best. Stop reacting to the competition but make your competition react to you.The face of your company is the service, not press releases, not nifty commercials and not the executives.
Your service is not cheap, and many families pay a premium to stay in touch with mobile devices. Plans cost as much as a car payment or school loan. If you do not do as written above you will still be in business. You will still make tons of money, but you will contribute and actually promote an attitude that allows people to leave when their contract is up. Worse off, you may allow your competitor to do what you don't and in the end you only have yourself to blame.