You're probably right about the back to school thing, which I think is a pretty dumb decision. They lost out on a ton of sales already due to the amount of initial buzz that the phone has been getting. Waiting until august will further reduce the buzz and amount that people are going out and bragging about their phones. Plus waiting that long puts them in the time frame of the new iPhone and moto X. Both which are supposed to be pretty dang good phones. I was going to buy the one off contract and try and sell my dna, but if it takes that long to come out I'll probably be jumping to the X