It seems to stick pretty well. I have forcefully rubbed my thumb across the edge and it doesn't budge, it stays firmly in place. The fit is pretty spot on, so there is really no discernable edge. Following dbrand's directions, I brushed the edges down with their included cloth. This removed the harsh edge and certainly adhered it well to the phone. This is my first skin on any phone and I'm impressed. It adds much needed grip and looks interesting. I also got the matte black and dark titanium options. Rocking a J&D matte screen protector from Amazon as well. Leaves about a half mm edge that won't adhere, but hard to really notice unless you're looking for it.