Why my moto x force boots direct into boot loader?.

[AC Question]

Why my moto x force boots directly into boot loader and then gives me an option to select start to go to system. My phone is not rooted and this started happening when i attempted to flash a custom rom which failed but the phone is working just fine. Please help because this is annoying every time i boot i should select start to continue booting to system. Even when i switch off the phone and connect it to the charger, the battery logo does not come up it only takes me to boot loader.