Why Pixel?

[anon(55900)]

I recently read this interesting article about why Google would seemingly be shooting itself in the foot by building it's own hardware. Risk alienating phone makers who may feel threatened.

What Google's New Pixel Phone Says About Consumer Demand

 

[libra89]

It's very much an interesting viewpoint, thanks for sharing. It is also a valid one.

However, I think this is more likely to hurt some of the smaller players. It's probably not going to make a difference to Huawei and Samsung.

 

[Almeuit]

I don't see an issue with it. They're using HTC to actually build it. They're just giving people more choices.. The joy of Android . Google isn't going to kill the big players like Samsung anytime soon.

 

[Morty2264]

I don't see an issue with it. They're using HTC to actually build it. They're just giving people more choices.. The joy of Android . Google isn't going to kill the big players like Samsung anytime soon.

Agree with you. More choices are great and opens up the possibility that there could be "something for everyone."

 

[LeoRex]

Yeah, if the move also coincided with a move to close off the architecture, then yes, OEMs should feel threatened. But Google is simply putting out it's own phone.

As for exclusives like Google assistant, well OEMs have exclusive features of their own, no? And those rarely ever get released to the rest of the platform. Google assistant will not be a permanent Pixel exclusive...

Competition is good. Pushes everyone to do better.