IMHO very few Apple people will switch to a Pixel, but I can see Samsung people giving it a hard look, except for those wedded to T-Mo or AT&T. Giving Verizon an exclusive seems very short sighted to me. No matter how much you lust after a Pixel if you already have a family plan on AT&T or T-Mo there will be huge momentum to overcome to switch to Verizon, and for many that is a total deal breaker. For myself the availability on Project fi makes the Pixel much more interesting, but fi is still a tiny niche service.