This is the funniest excuse I've heard. "Everyone I know uses iPhone and Android so why would I use BBM". Because everyone that has iPhone and Android WILL BE ABLE TO USE IT. I bet you no one used Whats App before it was available. So why would anyone have downloaded it? "I don't know anyone that uses What's App, so I'm not going to use it." Seems to be a pretty popular platform now. So considering BBM is at least starting with a few million users, perhaps it will also take off, no? It is a better service after all. So why not? Just because it has the BB name attached to it and people hate BB so they won't have anything to do with it regardless, I suppose...