I wanted to get up and running "quickly" so I started off by transferring my essential data like accounts, apps, home screen (~70GB) via wireless and it took about an hour. Then I did my much larger photos, videos, docs, audio, downloads (~250GB) using a Thunderbolt 3 cable and it took 39 minutes. The wireless estimated transfer time for part 2 was 4 hours and 43 minutes.
Even if via cable is less reliable (doubt it is, unless your cable is low-quality), multiple attempts can still save you a lot of time, as long as it's minimum 5Gbps-capable.