Person 1: How can we put out a device that everyone will talk about, but only for 24 hours and then ensure no one will ever purchase it?
Person 2: Oh I know! Do a small release event, don't give enough details and never tell anyone when or where they'll be able to buy it!
Person 3: No... I don't think that's enough
Person 2: We could do it the day before the iPhone launch!
Person 1: By jove, you've done it! Well put sir!
Person 3: What if we never even put it on sale? At least, we shouldn't in Europe ... we certainly wouldn't, right?
Person 1: You've missed the point. Not giving any details and doing it the day before the iPhone launch is the exact same thing as never putting it on sale! Either way we'll sell zero!
Person 2: i r awesome, where be my bonus?
Person 2: Oh I know! Do a small release event, don't give enough details and never tell anyone when or where they'll be able to buy it!
Person 3: No... I don't think that's enough
Person 2: We could do it the day before the iPhone launch!
Person 1: By jove, you've done it! Well put sir!
Person 3: What if we never even put it on sale? At least, we shouldn't in Europe ... we certainly wouldn't, right?
Person 1: You've missed the point. Not giving any details and doing it the day before the iPhone launch is the exact same thing as never putting it on sale! Either way we'll sell zero!
Person 2: i r awesome, where be my bonus?