I finally got this thing pre-ordered. I tried all day while I was at work to do it online, but just like everyone else on premiere, no dice. I got home and called sales, and they did it for me. It was actually pretty scary how simple it was. I kept making the rep repeat to me "This is the HTC One, not the One X or the One X+ right?" And she kept responding yes, it's the One, and it's silver.. 32GB.
Weird though, they tried to charge me $299 for the 32GB Silver.. then I told them that it's $199 online and etc etc and they happily went down, also waived the upgrade fee which was nice. Didn't get the Wireless media link thing though, but the only reason I wanted to order with ATT was the earlier ship date.
Speaking of which, she told me it would ship in 2-4 business days and it's overnight shipping. I'm not sure I can believe it.. but I'll hope.
So yeah. Definitely call the sales department if anyone is having trouble.