Qwikstrike - I am happy that it answers questions and performs actions based on my location. It also has a good reminder system. However, I was really asking how to get it to live up to the claim made for it by Google:
"See helpful cards with information that you need throughout your day, before you even ask."
So far, apart from the weather and driving times, it has told me nothing I haven't actively asked it, despite my long-term use of Google and Chrome.
I have taken Jalan94's advice and set my main private email address to forward to gmail. Let's see if Now can learn something about me....
Just answering my active questions doesn't take a whole home screen in the interface design - that is covered by the one-line search bar.