HTC One Advertising!

[Ulairi]

Come on man, that isn't how advertising works. Product promotion before launch is incredibly important. Why do you think Apple has an event to announce a phone and available date? So they get tons of free advertising from the media and so they get gigantic lines at their stores. If we all just wok up one Friday and Apple had a new phone for sale they would get none of that.

I've seen exactly zero commercials for these devices, but I don't see commercials as I'm a cord cutter. I did see some HTC One stuff while watching soccer, but that's about it.

You just made my point. Apple has an event to get press coverage. HTC had an event a few months back to get press coverage. Apple does not advertise the iPhone prior to the iPhone's release. They are not running ads weeks before the release.

Now, with the phone coming out Friday we all should see a ton of advertising very soon. If we don't you have a point but not advertising a product that cannot be purchased is a little silly and really not done that often.

 

[adriandb]

You just made my point. Apple has an event to get press coverage. HTC had an event a few months back to get press coverage.

The amount of press coverage Apple gets is not the same as what any other manufacturer will see.

Apple does not advertise the iPhone prior to the iPhone's release. They are not running ads weeks before the release.

Yes they are. They advertise after announcement. It's just less noticeable because the tech press is all covering the device anyway.

Now, with the phone coming out Friday we all should see a ton of advertising very soon. If we don't you have a point but not advertising a product that cannot be purchased is a little silly and really not done that often.

This is simply not true. One of the old rules of thumb in advertising is that you need at least 7 touch points with a potential buyer before they'll even remember your product. Given this, people need to see at least 7 ads or hear about the device 7 times before launch or HTC risks missing launch day sales. Given they have a short window before the SGS4 launches they need to make the most of it.

 

[So Cold]

Even Samsung hasn't been advertising the S4 yet. Most products don't start advertising prior to the release unless it's a Superbowl type add. And not that many people actually plan out their upgrades, only people really into phones do.

Samsung is still selling s3's and everyone knows the s4 is on it's way. Same thing with iPhones, everyone already knows when the next one is coming and they've already got buzz built up around it. The one is something new and needs advertising. Htc doesn't want the s4 to come out and people to run out and get it without even knowing that the one is right around the corner. Common sense

Sent from my Note 2

 

[sprinttouch666]

Come on man, that isn't how advertising works. Product promotion before launch is incredibly important. Why do you think Apple has an event to announce a phone and available date? So they get tons of free advertising from the media and so they get gigantic lines at their stores. If we all just woke up one Friday and Apple had a new phone for sale they would get none of that.

I've seen exactly zero commercials for these devices, but I don't see commercials as I'm a cord cutter. I did see some HTC One stuff while watching soccer, but that's about it.

Doesn't watch TV, yet has seen zero HTC One commercials, therefore they must not be on. What an excellent and completely valid point lol. I watch maybe 3 hours of TV a week (on an actual TV) and I've seen that Boomsound HTC One commercial 2 or 3 times since Friday. Moreover, I've overheard it a dozen times in the last week while video chatting with someone watching TV. Plus you 7 ads thing is crazy, Apple and Samsung never release more than 2 or 3 for a single device.

 

[Ulairi]

Samsung is still selling s3's and everyone knows the s4 is on it's way. Same thing with iPhones, everyone already knows when the next one is coming and they've already got buzz built up around it. The one is something new and needs advertising. Htc doesn't want the s4 to come out and people to run out and get it without even knowing that the one is right around the corner. Common sense

Sent from my Note 2

Then we are agreement: HTC should spend a lot of money advertising the HTC One. I agree, completely. But, they shouldn't advertise it before the product is there to be purchased. They don't want someone seeing an ad, going into a store and buying another phone because the register jockey loves the S3 and thinks it's "just as good as the One". Wireless retail employees are terrible.

 

[So Cold]

Then we are agreement: HTC should spend a lot of money advertising the HTC One. I agree, completely. But, they shouldn't advertise it before the product is there to be purchased. They don't want someone seeing an ad, going into a store and buying another phone because the register jockey loves the S3 and thinks it's "just as good as the One". Wireless retail employees are terrible.

But at the same time you need hype and you don't want people running out and getting an s3 or s4 not even knowing the htc one is on the way. A lot of people would at least see the ad and think they should go check out that metal phone. You can't do anything about "register jockeys" lol, they'll always be there.

Sent from my Note 2

 

[Aquila]

But at the same time you need hype and you don't want people running out and getting an s3 or s4 not even knowing the htc one is on the way. A lot of people would at least see the ad and think they should go check out that metal phone. You can't do anything about "register jockeys" lol, they'll always be there.

Sent from my Note 2

It's true... I've never once gone to a store to purchase a phone without knowing what I wanted. I've also never changed my mind because of what some ignoramus with a name-tag says about something they know little to nothing about. I'm sorry, but if your job 'uniform' includes a name-tag, you're not the subject matter expert. It's ridiculous for HTC to believe that people will walk in wanting an S4 that they've been hearing so much about, see The One and change their mind. Anyone who does should be punched in the sternum and sent home with their Samsung anyways, but they should get an S2 instead of an S4. Also, what's with the rash of people buying S2's and S3's this week? I've heard like 5 or 6 people raving about their new Galaxy Phone only to find out it's an S2 or S3... and this is all 2-3 weeks before they could get the S4. Sammy is messing up their branding too by not advertising the advantages of waiting for a couple weeks.

 

[Matt Bourg]

Girlfriend was watching an MTV award show Sunday(I think) and we saw 5 or 6 commercials. Way more than anything else that was advertised.

 

[JoshieMSU]

Girlfriend was watching an MTV award show Sunday(I think) and we saw 5 or 6 commercials. Way more than anything else that was advertised.

Yes, they heavily advertised during the MTV Movie Awards, start to finish. Mostly just the same Boomsound commercial, though. Still, it was nice to see them pushing. Also, their twitter showed them out on the red carpet before and at the VIP after party afterwards.

 

[Xsie]

I am glad to be seeing them finally. I was beginning to think that HTC execs were arranging a company suicide

 

[So Cold]

It's true... I've never once gone to a store to purchase a phone without knowing what I wanted. I've also never changed my mind because of what some ignoramus with a name-tag says about something they know little to nothing about. I'm sorry, but if your job 'uniform' includes a name-tag, you're not the subject matter expert. It's ridiculous for HTC to believe that people will walk in wanting an S4 that they've been hearing so much about, see The One and change their mind. Anyone who does should be punched in the sternum and sent home with their Samsung anyways, but they should get an S2 instead of an S4. Also, what's with the rash of people buying S2's and S3's this week? I've heard like 5 or 6 people raving about their new Galaxy Phone only to find out it's an S2 or S3... and this is all 2-3 weeks before they could get the S4. Sammy is messing up their branding too by not advertising the advantages of waiting for a couple weeks.

You get the same thing with iPhones, I think it was Gizmodo who ran a collection of tweets of people who thought they had their new iPhone 5 and the phone wasn't even out yet. It was hilarious, they should have done a follow-up when the people realized they had an old phone...

Sent from my Note 2

 

[Ulairi]

But at the same time you need hype and you don't want people running out and getting an s3 or s4 not even knowing the htc one is on the way. A lot of people would at least see the ad and think they should go check out that metal phone. You can't do anything about "register jockeys" lol, they'll always be there.

Sent from my Note 2

I don't think they can manufacturer hype with the HTC One. What they need is brand awareness and for people to buy the phone and love it. They need to keep the advertising up and push it for the year. They cannot move onto the next thing in 3 months.

 

[Billy Simmons]

I can't remember what I was watching (maybe the voice?) and I saw the dual front facing speakers commercial. That is all I have seen so far other then signs in store windows.

 

[adriandb]

Doesn't watch TV, yet has seen zero HTC One commercials, therefore they must not be on. What an excellent and completely valid point lol.

Slow down there commander I said that I hadn't seen them, not that they weren't advertising.

Plus you 7 ads thing is crazy, Apple and Samsung never release more than 2 or 3 for a single device.

Wow you didn't excel at reading comprehension in school did you. I said that the rule of thumb was that you needed seven touch points with a potential buyer to make the impression. They don't have to be seven different ads, it could be the same ad seven times. Or a print ad, two TV commercials, seeing the sideline banner in a soccer match and having three friends mention the device to you. And again, this is just a rule of thumb. And all of that was just to disprove the insane notion that it makes no sense to advertise a product that about to be released.

 

[sprinttouch666]

Slow down there commander I said that I hadn't seen them, not that they weren't advertising.


Wow you didn't excel at reading comprehension in school did you. I said that the rule of thumb was that you needed seven touch points with a potential buyer to make the impression. They don't have to be seven different ads, it could be the same ad seven times. Or a print ad, two TV commercials, seeing the sideline banner in a soccer match and having three friends mention the device to you. And again, this is just a rule of thumb. And all of that was just to disprove the insane notion that it makes no sense to advertise a product that about to be released.

My reading comprehension is fine. "people need to see at least 7 ads" implies 7 different ads. If I saw the same watermelon 7 times I wouldn't say I saw 7 watermelons. You mean people need to see ads for the device 7 times. But in this same vain, I mean that it doesn't make sense to advertise weeks before you can even preorder the device. Not trying to fight, just explaining myself.

 

[08BlackWRX]

Saw a HTC One commerical on TV last night promoting the Boom Sound speakers!

 

[Nreeldeep]

To raise awareness... Because many people plan their upgrades... Because if you don't generate any hype it's hard to sell phones... Because everyone else is advertising and you look inferior if you don't...

Sent from my Note 2

Because, in their current financial situation, HTC can't afford NOT to advertise early. You do realize that HTC is basically almost on life support at this time. HTC One is their last hope, most likely, to regain traction. HTC needs as much headstart as possible to get the One on the shopping lists of prospective customers.

 

[Nreeldeep]

My reading comprehension is fine. "people need to see at least 7 ads" implies 7 different ads. If I saw the same watermelon 7 times I wouldn't say I saw 7 watermelons. You mean people need to see ads for the device 7 times. But in this same vain, I mean that it doesn't make sense to advertise weeks before you can even preorder the device. Not trying to fight, just explaining myself.

But bruh, your argument goes against Marketing 101. Everybody markets before their product is released. That's how you create buz and anticipation. If you owned a store and decided to run a store wide sale on April 27th. You're telling me you wouldn't run an advertisement about it until the 27th?!?
If I had a store and was going to have a sale on the 27th also, but started running an advertisement in the paper and on tv starting the first of April and you waited till the 27th to run your ad, who do you think would have more customers in his store come the 27th?

 

[So Cold]

Because, in their current financial situation, HTC can't afford NOT to advertise early. You do realize that HTC is basically almost on life support at this time. HTC One is their last hope, most likely, to regain traction. HTC needs as much headstart as possible to get the One on the shopping lists of prospective customers.

I was on the side of advertising early and often. Did you mean to quote someone else? It sounds like we were on the same page...

Sent from my Note 2

 

[adriandb]

But bruh, your argument goes against Marketing 101. Everybody markets before their product is released. That's how you create buz and anticipation. If you owned a store and decided to run a store wide sale on April 27th. You're telling me you wouldn't run an advertisement about it until the 27th?!?
If I had a store and was going to have a sale on the 27th also, but started running an advertisement in the paper and on tv starting the first of April and you waited till the 27th to run your ad, who do you think would have more customers in his store come the 27th?

Exactly. I mean to look at it another way, does the movie industry have it all wrong? Why do these production companies spend all this money on trailers and advertisements before a movie is released? Clearly they should keep it a closely guarder secret until the day it opens and only then allow advertisements to be shown.