Apple may be falling behind in some areas , but their iphone 6 cameras have no peers ..period dot com!!! And, their 5s camera stayed at the top of the hill despite it's 8 mp count. What you call innovation, i call Attention Deficit Disorder! Innovation means you create something that''s a game changer. Ultra pixel had the promise of being a game changer, but the ADD camera department at HTC decided to add a depth sensor rather than improve on the UP technology. They went in a totally different and gimmicky direction....That's not innovation! Hell, you can download the google camera and get damn near as good if not a better Bokeh effect than the HTC camera. I'm frustrated with HTC, especially when i see Apple killing everyone with the same old 8 mp camera that just can't be beat by any other cameras out there. Look for iphone 6 camera comparisons and you'll see for yourself just how crappy the HTC camera is in comparison to the newer phones. Even the Samsung held its own fairly well. I'd post the site if i had it, but i know you can google it. And, i don't want to hear that the newer phones have the latest technology advantage.... that's just crap now! The iphone 5s still beats out most phones and it's older than the m8. HTC was supposed to invest R&D into further development of UP and they failed. I'm not saying the camera is bad, but I'm frustrated because I'm one of those people that has had to send my phone back to HTC for several camera related issues over the span of the m7 and m8. And, now they're possibly going away from the UP technology altogether and onto something else! That's not innovation, that's some trial and error BS!
They need the same commitment and innovation in the camera department that they have employed in the sound and music department! They don't need to keep jumping ship. UP is the right direction, but build on it DAMNIT! Stop sidestepping! Do you remember the EVO 3d? HTC is just clueless when it comes to cameras and I really doubt that the m9 will be on par with the Iphone cameras, which sucks because i really like my m8 in every other area, but i must admit that i do not like the fact that i can never zoom in on a scene....never! You can't always get closer.... So, i guess i've told you " how i really feel!" LOL!