I'm an iPhone user, and the event was very underwhelming, Nothing made me go WOW besides the price! Lol.
Everything I see today, is something that Samsung had already... no new innovation features or anything IMO.
The animation emoji is probably going be great, but I'm sure there's going be those on Android as well Lol.
I going keep the Note 8 because the iPhone still does not do real multi tasking/multi windows as Android. That one of the features that I like on the Note series since I'm a commuter, it be nice to watch/listen to YT and reading blogs or texting.
I still haven't look into what's iOS 11 is all about... Lol