B0WIE
Well-known member
- Mar 26, 2014
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^ThisIt's priced according to it's competition. It's a flagship. It's not a discounted flagship, yet. It's priced exactly where it needs to be.
Would selling it at $500 help sales? Sure, in volume. But, where that approach fails is that they would have to sell around 30% more phones to offset the loss in profit (based on typical mfg costs). Not something you do on initial release when your customers are not bargain shopping, they are people who want the newest/best. For HTC to heavily discount it tells consumers that it's a step below the other flagships, which it's not, and that approach turns off people who want the newest/best.
HTC's struggle is pretty simple; marketing power. They can build a top tier phone with enough reasons for many people to choose it over the competition. But, everything revolves around marketing and marketing is fueled by $$$. Something HTC is short on.