The cost of selling Galaxies via Asymco
We don?t have data on the current year since that is released after year?s end, but it?s interesting to note that promotions cost more than ads, which themselves are substantial relative to other companies.
The company also reports ?Marketing Expenses? every quarter[1]. These figures appear to be the sum of Ad spending, Sales Promotions, Public Relations and a portion of ?other? expenses as a part of SG&A.
When considering all marketing expenses, Samsung Electronics? sales efforts begin to look quite astonishing.