EnemiesInTheEnd
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- Dec 26, 2013
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I think its safe to say a certain segment of the population buy a phone based on brand name recognition just as a certain segment buys based on features. Many buy based on carrier deals. Everyone chooses and buys for different reasons. Some buy a phone because they like the color.
Surveys have shown that smartphone owners aren't particularly loyal to any one manufacture. Like I said before, Samsung and Apple just make better phones. That's why they score highest in customer satisfaction among smartphone brands in J.D. Power Smartphone Satisfaction surveys.