Their rural coverage beats all others most of the time... My rural, mountain,forest coverage is amazing with Verizon. It's the only real reason I stick with them. Just my .02
This is pretty much the reason people put up with Verizon shafting them. Yeah, they're expensive and tend to shaft people on updates for phones, etc. but their network usually just works. It may not always be the fastest LTE when you're not in a city, but there's usually something there. AT&T comes close, but none of the others do at this point.