For openers I'm kind of biased b/c St. Louis will have 4g this summer...Having said that, I'm not bent out of shape about the $10. Also, I don't really think we will be paying for the 4g as much as we'll be paying for the larger data usage that will be incurred by the evo. Uploading pics from an 8 megapixel camer; video calls, youtube hq to name just a few the phone will use a ton of data. not to mention steaminng hq video such as movies. Its still cheaper than any other plan on any network and lets face it there is not other 4g option. (sorry t-mobile folks but seriously..) i'm gonna enjoy the hell out of using a s***load of data. and my understanding is there will be no cap. i'm gonna get the hotspot add-on as well so all my iphone friends will have something fast to connect to!!!!! oh did i mention multi-person gaming...lots of data...