I want this phone because I want to continually familiarize with smartphones usage.
PLUS i currently enrolled a training for Android Training Program starts this August 18 to 29.
I will tell you the truth : First time I ever noticed this phone was 2 weeks ago (when I subscribed to Android Central). I have never heard about it before.
I am a fan of Sony Xperia and always was buying only Sony Ericsson and eventually Sony.
Why I would like to have it? Because seems like it's going to be supported at highest level by Google (in terms of firmwares etc) - what I can not say about most of non-flagship-latest Xperia phones.
Besides that - its hardware and visual looking perfect I would love to have another smartphone like this