From the use of number '7' to the early release cycle of Note this year, Samsung targeted this device to counter upcoming bulk of phones like V20, Pixels and especially the iPhone '7'.
It made sense. Samsung nailed the timing. With a complete package on paper, the Note 7 had everything going for it. Little did we know that Samsung while hitting the nail on the head, ignored that the nail was placed on top of their own feet. In summary, the software optimisation could've been much better. With the Note 5 Samsung introduced a new look of touchwiz which they later fully refined in the S7 series. The software (except RAM management) worked flawlessly. With the Note 7 the software should've been optimised to near perfection. But Samsung decided to change it and didn't give it time for refinement. While many people don't suffer lag and other annoyances, others do.
Secondly there's the hardware issue. Battery, gaps in the screen (sorry no it can't be a feature) and scratches. Samsung hasn't faced these many issues since a long long time. And it all boils down to one thing; Note 7 was rushed.
If they took their time with quality testing and software optimisation, this would have been the best phone for years to come. It would've been absolutely perfect. But they didn't. They rushed it to the market and look where they stand now.
What's the big deal? It's a hit on their reputation. Imagine if they come out with another batch and the same thing happens again somewhere. The ice is too thin for Note 7 to walk on now.
It's back to square one. Like it was supposed to. It will relaunch in a few weeks. Along with the iPhone 7, Pixels and LGV20. And though I'm sure the Note 7 will still be one the best choices among these phones, it will be facing a serious serious competition especially with its one leg broken (rep).
All because Samsung couldn't wait.
All because Samsung didn't believe in their product.
Market competition aside, a well optimised Note 7 with least amount of hardware issues would've killed anything in its way any day of the week.
Samsung. Man. You should've waited. Best of luck!
Sincerely,
Technology fan boy.