As I was driving to work this morning I began thinking about how much I like the S8+ and why I like it better than my iPhone, which I liked very much, and came to this conclusion: Samsung makes the phone WE the people want and Apple makes their phone and tells us we want it. Looking at the S8 makes it pretty clear to me that Samsung reads boards like this and sees the features we all like. Bigger screens, less bezels, wireless charging, removable storage, fast charging, good cameras, customization, etc. are all things we request en masse. Apple, on the other hand, simply goes about removing headphone jacks, keeping the SAME DESIGN FOR 3 YEARS, staying with 1080p LCD screens, metal phones with no way of wireless charging, and locked down home screens. Now I am not here to bash Apple, although you guys can have at it, but I do think Samsung knows more about how to appease people than Apple does. But Apple doesn't have to. Their initial 5 or so iPhones were exactly what people requested or even were so advanced that people didn't even know they wanted them, but since then they have kind of been coasting on their history. iOS itself is great for people who want simplified things that work well with other Apple products and I understand their need to keep it all walled in and for them it works. I just like how Samsung does things. Here's an example of Samsung's strategy vs. Apple's: Samsung Pay offers rewards for all kinds of things and Apple just tells you to use Apple Pay because Apple. Buy a few things using S Pay? Here's rewards! Add a card? Take some points! Refer a friend? Take $5. Use Apple Pay? Nothing. Now Samsung doesn't need to offer rewards to most of us to get us to use it because it's convenient, but they do it because they want their customers to know they matter. I am not saying Apple doesn't think we matter, but they think that people will just buy their stuff anyway, and they're mostly right. Keep it up Samsung, love the business model you guys seem to have going in mobile.