The entry level XL is $850, the iPhone X with the same amount of internal memory is $1000.
That makes this phone worth it to me. Expensive? Yes. But worth it.
I want nothing to do with an iPhoneX or iPhonE anything for that matter - and I am in no hurry to go back to Samsung either. I fail to see anything that Samsung does that makes the Note 8 worth my $950 more so than the Pixel 2 XL. A stylus I'll never use? Option to go cartoon color mode? Not for me either
What makes those phones worth their price to you?
If you were to give me $850/$950 for a phone (with no promotional discounts), I would expect the following features:
1) A screen indicative of the current top-of-the-line phones. No debate on LCD vs OLED. It just can't be comparable to a screen you'd see 3-4 years ago.
2) Waterproof - IP67 minimum, IP68 preferred
3) SD Card Storage Expandability - please don't respond with 'I don't need it'. Samsung, LG, HTC, Huawei, Motorola, etc... all include it as a key feature whether you use it or not.
4) Wireless Charging - It's been around forever, and Apple has even seen fit to include it. Once you've gotten a couple of charging pads spread around, you'll never want to go back to cables again.
5) Good Battery Life - A no brainer. It has to last a full day with moderate to heavy use. I'm more OCD about it - in my typical day-to-day usage pattern if I go to bed with less than 50% battery, then I think the battery life stinks (I consider myself a moderate to light user). I suppose with the current state of Android, it has to have a minimum of 3300mah to make this happen with a bigger phone.
6) Camera - I'm not a professional photographer. The camera just needs to be good enough to catch decent auto-focus shots when I need it sporadically. For me, all of this year's 'flagship' phones would have cameras sufficient for my needs.
7) A promise of at least ONE major Android update along with occasional security updates. Let's be totally real here. None of you phone jumpers will be on the Pixel 2XL around this time next year. Same if you were rocking an iPhone 8, Note 8, Mate 10, etc... you'll have gone through that 1 major OS update, and then the phone would be history; traded in or Swappa'd so you could get the next big thing. Security updates are more carrier dependent. I know on my corporate S8+ on Verizon, I seem to get security updates at least every other month. (Currently on the December update).
8) Fast - With the current crop of SD 835's and the future 845, 855, etc... the processor is overkill in my eyes. The last generation 820's were fast as hell. Even the SD835 on the heavy handed skin of my S8+ can now power through pretty much everything. I've never seen the historical Samsung lag on the S8+. Then again, I just browse, listen, to music, read emails, send text. I don't quick swipe between screens as fast as humanly possible hoping to catch a phone stuttering.
The above is what I'd expect for $850-$950. Everything else being gravy.